PERSONAL PROJECT

ILLUSTRATION / ART DIRECTION

The aim was to create plates that bring alive the idea of India on a plate - the essence of Kohinoor Cooking sauces and meals in minutes. A travelogue that gives you a taste of India, visually. With various little nuances, the illustrations style brings about a contemporary perspective of Indian chaos balanced in an artistic format.

The result was a film that was designed using 700+ sublimation printed plates. Every frame of the animation is printed on a plate and shot in stop-frame style. 3D animation is blended seamlessly into 2D animation to achieve interesting transitions and looks.

Mumbai-based Farmer & Sons restaurant serves café-style food. Their produce is sourced directly from farmers, so we created a character based on an Indian farmer. It helped to combine the restaurant's fine aesthetic with its local touch.

ART DIRECTION / PACKAGE DESIGN / ILLUSTRATION

The aim was to come up with an in-store promotion idea to run along with the ‘Sex sells. Unfortunately we sell jeans’ campaign to help increase sales.

We created the Knee.J, a spoof sex toy of sorts that would be given away at the store for every customer that ran a bill above $ 150. The product was displayed and people were informed through posters and e-mailers.

ART DIRECTION / PACKAGE DESIGN / ILLUSTRATION

Inspired from the dubious factoid that India has the largest number of Diesel fakes in the world, Diesel's launch party in India was called the 'Fake Party'. To invite the celebrities to this party we sent them 'Tears of Joy' — 100% Natural Crocodile Tears that was actually a bottle of glycerine. This unpretentious dig on the ever-socialising celebrity lifestyle established an instant connection with the celebrities. 

Bangalore was getting its first taste of DIESEL, and we decided to throw a ‘Peep Show’ for the Bangaloreans. This is what we designed as the invite. 

Aboard IndiGo, we tried to give a completely fresh in-flight experience. The in-flight magazine included. These are a few executions of the cover of the magazine. 

When Mumbai's iconic Natural ice cream decided to expand to other cities, we re-branded their look, packaging, and store experience.

As Wieden+Kennedy Delhi completed 10 years, we created a branding unit to mark the occasion. We then extended it into a kit. 

ILLUSTRATION / PACKAGE DESIGN

Delhi is more than the sum of its parts. It is complex. It is varied. It is rich. What’s the best way to capture all that it offers? To simplify it. Our identity distills Delhi to create a smart, modern yet unmistakably rooted version of Delhi. It’s imagined to be something that locals wear proudly and tourists wear to reflect their sense of adventure and worldliness. Above all, it’s an identity that portrays Delhi as a confident, iconic and world class city.

On completing 80 years, the Indian Air Force gave us the opportunity to collaborate with them with these celebratory outdoors and posters. 

IILUSTRATION / ART DIRECTION

Wieden+Kennedy's in-house publication, Motherland, reflects the trends and ideas that shape the Indian culture at any give point in time. These are a few covers and features we illustrated.

ILLUSTRATION / SPACE DESIGN

A hotel in Vishakhapatnam, re-architectured to fit in with the identity of the port city. We did its spatial design. 

Tayiya Kanasu (A mother's dream) is a documentary that tells the story of a maternal healthcare crisis in indigenous women of the Soliga community.

Nirvana Films -  one of the india’s most sought after production houses. We made the showreel for them. 

The objective was to create a year-end memento for Nirvana Films -  one of the india’s most sought after production houses. To be mailed out to clients and associates ( mostly advertising agencies), the memento had to be memorable and it had to express the fun-loving attitude of the company. Waiting to stay away form boring New year gifts like coffee mugs or calendars, we creates the Nirvana Instant Karmadice - something that would be engaging and memorable even for a community like the advetising industry. While sending them something to cheer about, the Karmadice also subtly brought out Nirvana’s understanding of the entire filmmaking process.

One of the oldest paint brands in India. We took on their re-branding in 2015. 

A series of posters for Lee that each celebrate different days from a typical Hallmark calendar. It was part of a bigger campaign called 'Shed Some Blue'. 

ILLUSTRATIONS FOR KARNATAKA’S INTERNATIONAL CAMPAIGN

A hundred Taxis in London were branded for Karnataka Tourism, with illustrations depicting some of the most popular tourist attractions of the state.

A vegan and gluten-free bakery in Delhi. We designed the visual language for it.

Wall graphics for Maruti showrooms and service centres.

When St+art Delhi started painting the walls of unsuspecting nooks of the city, they decided to give a map to their viewers. It made it easier to spot the street art and navigate through it.